Thousand Dreams / TD Studio S.r.l.
Brand Guidelines · v1.0 · 2026
AI-native audiovisual studio

The tool doesn't replace the people who use it. It amplifies them.

Scroll · identity system
00

Index

01

Essence

Thousand Dreams is not an agency. It's an AI-native audiovisual production studio that plugs into the creative process of brands and agencies.

Active since 2022, based in Milan and Catania. We work across advertising, automotive, food, entertainment, fashion, and architecture. Fully AI-native pipeline, C2PA certified, EU AI Act compliant.

What we are

Creatives and technicians who use AI as a tool, with method and authorship. We connect to teams that already produce.

What we aren't

Not a tool, not an automatic generator, not "AI instead of talent". We ship real projects, broadcast-ready.

First AI album

First album fully generated with AI and authorized by the artist, released by Warner Music Italia.

First AI cover

First AI cover in the history of Italian press, for TV Sorrisi e Canzoni.

First TV spot

First AI face-swap cleared for national TV broadcast, for Arredissima.

03

Color

Three colors. No decorative greys, no secondaries. Black and white build the system, orange points.

100%
Full black
HEX
#000000
RGB
0 · 0 · 0
CMYK
0 0 0 100
100%
Full white
HEX
#FFFFFF
RGB
255 · 255 · 255
CMYK
0 0 0 0
ACCENT
TD Orange
HEX
#EB5C2B
RGB
235 · 92 · 43
CMYK
0 61 82 8

Usage balance: ~70% black · ~25% white · ~5% orange. Orange is a signal, not a background. Use it on a single element per layout.

04

Typography

Two typefaces. A contemporary grotesque with ink traps for the voice, and a dot-grid face for data.

Primary · display + textWhyte Inktrap
Aa Gg Rr 09
ABCDEFGHIJKLMNOPQRSTUVWXYZ · abcdefghijklmnopqrstuvwxyz · 0123456789
Display / 96px / -3%Thousand Dreams
Heading / 52px / -2%Section heading
Body / 16px / 0Body copy, paragraphs, long-form text.
Use forLogo, titles, headlines, body text.
WeightsRegular / Medium. Negative tracking on titles, neutral in text.
Secondary · labels + dataDotGothic16
AI-NATIVE 2026
ABCDEFG · 0123456789 · MILAN / CATANIA
Use forEyebrows, labels, section numbers, data, metadata, technical UI.
Don't use forLong paragraphs or main titles. It's a system voice, not a narrative one.
05

Voice & Tone

Direct, concrete, no hype. We are never amazed by AI. We command it.

Direct

Short sentences, active verbs. We say what we do, not how revolutionary it is.

Concrete

Numbers, results, real cases. Proof before promise.

Authored

AI is the tool, the signature is human. No defensive disclaimers, no magic.

We say

"AI-native studio." "Broadcast-ready pipeline." "End-to-end creative control."

We avoid

"Game-changer." "Revolutionary." "Generated by artificial intelligence" as a boast in itself.

06

Method

A three-step process that holds generative freedom and authorial control together.

01

Imagine

We define the vision: brief, mood, creative direction. The idea comes before the model.

02

Explore

We explore the generative space with the AI pipeline, iterating options at volume.

03

Decide

We select, refine, and certify. Final output, C2PA, ready to broadcast.

07

Applications

Consistency before variety. Every surface should be recognizable at first glance.

Do

Black background by default. Orange on one element per layout. DotGothic16 for labels. Generous negative space. Logo with clear space.

Don't

Orange as a full background. More than two typefaces per layout. Effects, shadows or gradients on the logo. Crowded compositions. Colors outside the three.

08

Assets

Everything to apply the system in one package: logos and typeface, ready to use.

Download · ZIP Brand Kit Logo pack
Whyte Inktrap + DotGothic16